You have a website, a blog, a nice graphics, lots of good ideas … but how to communicate it? Prepare the suitcase, it’s time to leave for the Social Media Network. That fantastic place where you can meet all potential consumers, generate contacts and build relationships on trust. The Social Media Marketing opportunities are infinite and cannot ignore a good integrated marketing strategy. The difference with the other channels of communication is that on social networks we can talk, interact with our audience, get involved and empathize with, offer a customer care and create a community. How? Have you already left and returned empty-handed? We are sure that you put inside your suitcase lots of photos, emoticons and an exorbitant amount of exclamation points. But with no doubt, you have forgot the commas, the points and the right words. Has anybody ever told you that before getting off a beaten track, you need to have the right resources first?
Social Media Marketing – aimed at increasing the value of the brand – is not an activity that could be done in an amateur way. It is an activity that requires analysis, planning and creativity. It is possible, in fact, after a phase of programming and data control, to delimitate the best content, investigate on the obtained results, quantify the engagement or identify specific needs that may arise and adapt the proper tactics.
A line focused on the target audience has more chances of success than a strategy that tries to involve different kind of people with incompatible interests and needs: friends, relatives, friends’ sons, friends of friends. Nothing could be further from the truth! Because focusing on the numbers rather than the quality of the user, it does not generate any feedback. It is preferable to have few connections that read, share and talk with you, rather than thousands of connections that do not interact.
The social media strategist enhances and models the message, exactly on the basis of interests and identity of your audience. It creates promotional campaigns, competitions, events and product launches and identifies the right kind of ideal contents designed to stimulate, engage and excite users.
Don’t you know that Rome was not built in a day? So even your Social place can be built, only after an enduring and constant commitment.